DIRECTV STREAM: Halloween Tinder

For Halloween, DIRECTV STREAM partnered with Tinder to create profiles for some of the stars of our in-market social videos (bottom of this page) and TV spots. These wildly successful ad units performed way above benchmark in virtually every KPI.

Engagement Rate: 5.8% (benchmark 1.5-2.5%)
Message Open Rate: 83.6% (benchmark 30-40%)
Message CTR: 3.6% (benchmark 1-2%)