DIRECTV STREAM: Dak Prescott x Real Housewives
As a continuation of our theme of mashing-up the best of live TV and on-demand, we paired NFL quarterback Dak Prescott with some of the stars from the Real Housewives franchise for a series of social ads and an AR game accessible via the world-facing camera in Snapchat. This work was done in support of the in-market TV spot.